نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار گروه مدیریت دولتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
2 دانشجوی دکتری مدیریت دولتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
3 استاد گروه مدیریت دولتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
چکیده
ﻫﺪف این پژوﻫﺶ، شناسایی عوامل موثر بر برندسازی رهبری سازمان با رویکرد مدیریت تجربه کارکنان است که به طراحی مدلی در مراکز تحقیق و توسعه خودروسازی ایران انجامید. اﯾﻦ ﭘﮋوﻫﺶ از نظر ﻫﺪف، ﮐﺎرﺑﺮدی، اﺳﺘﺮاﺗﮋی پژوهش، اﮐﺘﺸﺎﻓﯽ و ﺑﻪ روش کیفی اﻧﺠﺎم شده است. برای گردآوری اطلاعات از منابع و مقالات مرتبط با موضوع و مصاحبه‌های نیمه‌ساختاریافته با مدیران و کارشناسان مراکز تحقیق و توسعه خودروسازی ایران و ﺑﺮای ﺗﺤﻠﯿﻞ داده‌ها از روش ﺗﺤﻠﯿﻞ ﻣﻀﻤﻮن اﺳﺘﻔﺎده گردید. ﭘﺲ از ﮐﺪﮔﺬاری توصیفی و تفسیری (دیدگاه کینگ و هوراکس) ﻣﻀامین ﭘﺎﯾﻪ ﻃﺒﻘﻪﺑﻨﺪی ﺷﺪﻧﺪ و مدل ﭘﯿﺸﻨﻬﺎدی برندسازی رهبری مبتنی بر مدیریت تجربه کارکنان ارائه گردید. یافته-های پژوهش نشان می‌دهد برای توسعه برند رهبری نیاز به مدیریت تجربه کارکنان در سه نظام اصلی سازمان در مواجهه با ذینفعان برون سازمانی، کارکنان و مدیران داریم. بر اساس مضامین بدست آمده ، برای توسعه برند رهبری می بایست تجربه مثبتی در نحوه پاسخگویی به ذینفعان، مدیریت منابع انسانی و توسعه مدیران شکل بگیرد. ذیل این مضامین اصلی، مضامین فرعی به عنوان نقاط تماس فرآیند رهبری با تجربه کارکنان شناسایی شدند.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Branding model of organizational leadership with employee experience management approach
نویسندگان [English]
- Davoud Hosseinpour 1
- Farzaneh Aslibeigi 2
- MirAli Seyyed Naghavi 3
- Alireza Koushkie Jahromi 1
1 Associate Professor, Department of Public Administration, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
2 The Student of PhD, Public Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
3 Professor, Department of Public Administration, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
چکیده [English]
The aim of this research is to identify the effective factors on organizational leadership branding with the approach of employee experience management, which led to the design of a model in Iran's automotive research and development centers. This research was done in terms of purpose, application, discovery and qualitative method. To collect information from articles related to the topic and semi-structured interviews with managers of centers and to analyze the data, content analysis method was used.
After descriptive and interpretive coding (King and Horrocks's perspective), the basic topics were classified and a proposed leadership branding model based on employee experience management was presented.
The findings of the research show that in order to develop the leadership brand, we need to manage the experience of employees in the main system of the organization in the face of external stakeholders, employees and managers.
Based on the obtained themes, for the development of the leadership brand, a positive experience should be formed in how to respond to the stakeholders, human resources management and the development of managers.
Under these main themes, sub-themes were identified as points of contact between leadership and employee experience.
کلیدواژه‌ها [English]
- Organizational leadership
- leadership branding
- experience management
- stakeholders' expectations
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