نوع مقاله : مقاله پژوهشی
نویسندگان
1 هیئت علمی دانشگاه علامه طباطبایی
2 دانشجوی دانشگاه علامه طباطبایی
کلیدواژهها
عنوان مقاله English
نویسندگان English
In the area of globalization and fast technological changes, Strategic Alliances have been used as a significant business management tool for developing the companies' competitiveness. At the beginning of the article to show the necessity of the strategic alliance, a number of alliances implemented by some of the best companies listed in Fortune 500 have been provided. After giving a comprehensive definition of the strategic alliance,
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