عنوان مقاله [English]
نویسنده [English]چکیده [English]
One of the most important problems in organization and management research is uncompatibility of subject and research method. Traditionally researchers of management and organization have used research methods of natural sciences to explore the unknown of organizations. In this article, author tries to introduce Qualitative Research as an appropriate approach to solve the mentioned problem. Nature, data collection methods, and Trys of Qualitative Research are main sections of present article. The author hopes this article plays an influential role in introducing a new way for researchers in organization and management.