نوع مقاله : مقاله پژوهشی
چکیده
تحقیق حاضر که توصیفی و از نوع همبستگی است، با هدف بررسی رابطه موجود بین فلسفه اخلاق فردی و فرایند تصمیم گیری اخلاقی فروشندگان انجام شده است و در پی پاس خگویی به دو سؤال اساسی است: اول، فلسفه اخلاقی فروشندگان جامعه این تحقیق چیست؟ و دوم، فلسفه اخلاقی فروشندگان، فرایند تصمیم گیری اخلاقی آنها را چگونه تحت تاثیر قرار م یدهد؟ جامعه آماری این تحقیق، که نظراتشان به وسیله پرسشنامه جم عآوری شده است، فروشندگانی هستند که در مرکز پژوهش های وزارت بازرگانی دوره آموزش فروش را گذراند هاند. تعداد کل جامعه قابل دستیابی 300 نفر بود. براساس جدول کرجی و مورگان تعداد 169 نمونه انتخاب شد. تعداد 142 پرسشنامه از طریق پست دریافت گردید. 6 عدد به علت نواقصی که داشتند قابل استفاده نبود. تعداد 137 پرسشنامه باقیمانده مورد تحلیل قرار گرفت. تحلیل توصیفی داد هها نشان می دهد که عمده پاسخ گویان در صنایع غذایی، خدمات مسافرتی، خدمات مهندسی و فروش اتومبیل به کار فروشندگی اشتغال دارند. برای تحلیل داده ها از تحلیل مسیر استفاده شد. یافته های تحقیق حاکی از آن است که بیش تر فروشندگان اصول اخلاقی ایده آل گرایی دارند. با این حال، اگرچه ایده آل گرایی بر قضاوت اخلاقی فروشندگان تأثیر مستقیم دارد، اما تأثیر اقتضاگرایی بر تمایل اخلاقی (که به مرحله عمل نزدیکتر است) بیش از اید هآل گرایی است.
کلیدواژه‌ها
عنوان مقاله [English]
Relationship Between Cybernetic and Knowledge Management in Organizations
چکیده [English]
The purpose of this descriptive - correlational research is to study
the relationship between the salespersons’ personal moral philosophy
and their ethical decision making process. It tries to find answers to
two main questions: 1) what are the surveyed salespersons’ personal
moral philosophy? 2) How this moral philosophy will influence their
decision making process? Our Research population, whose opinions
were collected using a questionnaire, consisted of the salespersons
taking part in the sales training courses offered by the Research Center
of Iran Ministry of Commerce. The statistical population size was 300
and according to Morgan and Krejcie’ table (1970), a sample size of
169 was chosen. 137 questionnaires out of 142 were proper to be
analyzed. Descriptive analysis of the data indicated that the majority
of the respondents were working in industries like food, tourism,
insurance, publications and engineering services, as salespersons. In
addition, Path analysis, employed for the inferential statistics, showed
that the respondents’ main moral principle was idealism, and although
idealism directly influenced their moral judgment, relativism was
more influential on their moral intention (final step in the ethical
decision making process) than idealism.
http://www.imam-khomeini.com/ShowList.aspx ?cat 1389/09/ بازیافت شده: 02
=12379&lang=fa
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