نوع مقاله : مقاله پژوهشی
نویسندگان
1 هیئت علمی دانشگاه علامه طباطبایی
2 دانشجوی دانشگاه علامه طباطایی
کلیدواژهها
عنوان مقاله English
نویسندگان English
The Balanced scorecard is a measurement model that expected to over come some of the deficiencies of traditional performance techniques. It gives a holistic view of the organizations by simultaneously looking at four important prespectives (financial, customer, internal process, innovation and Learning). In this article; we reviewed the literature on the Balanced scorecard, it's origins and principles, strenghs and weaknesses. Finally, It has been said that the BSC could have many important applications in public Administration
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