نوع مقاله : مقاله پژوهشی
نویسنده
هیئت علمی دانشگاه علامه طباطبایی
کلیدواژهها
عنوان مقاله English
نویسنده English
Understanding the behavior of financial service’s consumers and their needs and wants influences marketing activities of financial services. Demands of financial services consumers are affected by their psychological and behavioral attributes. As a result understanding and recognition of the behavior of financial services consumers gain a considerable significance. In this article this important subject is investigated.
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| تعداد دریافت فایل اصل مقاله | 3,247 |
