نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی

2 دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی

چکیده

دانش موجود در رابطه با عوامل تعیین کننده صادرات کارآفرینانه اندک و پراکنده است. به منظور پرکردن این شکاف تحقیقاتی هدف این تحقیق بررسی تاثیر دو منبع ناملموس سازمان (کرایش کارآفرینی سازمانی و قابلیت یادگیری) بر صادرات کارآفرینانه است. زیرا تقویت ویژگی کارآفرینی بین الملل در سازمان با استفاده از این منابع باعث ایجاد یک مزیت رقابتی پایدار و غیرقابل تقلید برای سازمان می شود. بر اساس آنچه بیان شد مدل مفهومی ارائه شده و در بین شرکتهای کوچک و متوسط در صنعت مواد غذایی(گلستان، نوبر سبز، شرکت کدبانو، کماج صبا، دشت نشاط، مهراد، ایران چاشنی و ...) مورد بررسی قرار گرفته است.. نمونه مورد بررسی نیز شامل مدیران ارشد و کارشناسان حوزه بازاریابی در شرکت های مورد نظر و روش نمونه گیری مورد استفاده نمونه گیری غیرتصادفی هدفمند است. روش تحقیق مورد استفاده پرسشنامه است که در مجموع 195 پرسشنامه جمع آوری و با استفاده از روشهای معادلات ساختاری و نرم افزارهای Amos و Spss مورد بررسی قرار گرفت. نتایج نشان می دهد که گرایش کارآفرینی بر صادرات کارآفرینانه تاثیر مثبتی دارد و از بین سه بعد این گرایش تنها بعد ریسک پذیری بر صادرات کارآفرینانه موثر است. علاوه بر این عامل قابلیت یادگیری بازار

کلیدواژه‌ها

عنوان مقاله [English]

The effect of organizational entrepreneurial orientation & market learning capability on entrepreneurial export (The case of food industry )

نویسندگان [English]

  • Jaleh Farzaneh Hssanzadeh 1
  • Vahid Nasehifar 2

1 Ph.D. Candidate of Business Administration , Faculty of Management & Accounting, Allame Tabataba’i University, Tehran, Iran

2 Associate of Business Administration , Faculty of Management & Accounting ,Allame Tabataba’i University, Tehran, Iran

چکیده [English]

The existing knowledge concerning the determinants of exporting entrepreneurship is both scant and scattered. In order to cover this research gap, the aim of this research is to study the effect of two intangible resources (entrepreneurial orientation & learning capability) on entrepreneurial export. Because Strengthening the international entrepreneurial qualities in an organization by using these resources creates a sustainable and non-impartial competitive advantage for the organization. Based on what has been discussed above, a conceptual model is proposed tested among small and medium sized enterprise in food industry(Golestan, Nobare sabz, Kadbanoo company , Komaje saba, Dashte neshat, Mahrad, Iran chashnee, … ). The sample consists of senior managers and marketing experts in these firms. Also, sampling method is non-random sampling. Research method was used in this study is questionnaire . Eventually, 195 questionnaires were gathered and analyzed by equation modeling and Amos, Spss software. The result showed that entrepreneurial orientation have positive effect on entrepreneurial export. Furthermore, only risk taking is effective on entrepreneurial export among three dimensions of entrepreneurial orientation. Market learning capability have influence on entrepreneurial export. Also, it is a full mediation role in the model.

کلیدواژه‌ها [English]

  • Entrepreneurial orientation
  • Entrepreneurial export
  • Market learning capability
  • Small and medium sized enterprise
  • Food industry

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