Today we are facing with a turbulent world full of complexity and change. Contemporary problems are too complicated for rational, logical solutions. They admit insights, not answers. Chaos theory is a solution to reveal insights into the structure and the dynamics of complex systems. Chaos theory is in formative stage, but we can use it in management practices. This article is about applications of chaos theory in management. Butterfly effect, dynamic adaptation, self-similarity, and strange attractors are four main characters of chaos theory which are described in the article and their reflections in management are presented in details.
