Management Studies in Development and Evolution

Abstract This   paper   is   a  survey   on   assessment  of  effectiveness  of advertising  ,   regarding  bank  services   (Bank   e  Maskan).  This paper   emphasizes  on  advertising  as  an  important  and  effective factor  on banks'  customers behavior in selecting and  purchasing services ,  and  it tries  to recognize and assess  the effectiveness of Bank e Maskan. There    are    many    models     that    help    us    to    assess     the effectiveness  of advertising  .    In  this  thesis  ,  we  use  AIDA  for Advertising  Assessment  .     This   model   by  the  use  of  variables such   as   Attention   ,     Interest,   Desire   ,     Action    measures   the effectiveness of advertising. After  having   conducted  the  necessary analyses   by  the  use  of Descriptive     Statistics     (Mean)      and     Inferential     Statistics (Proportion of Success)  indicates  that  ,   those  advertisements  of Bank   e   Maskan    deal    with   the    variable    of   Attracting   the customers'  attention  ,    is  effective  ;   while   ,   the  other  variables that  is  Interest  ,   Desire and  Action have  not  so  far  played  their roles   effectively  .     Meanwhile  ,    the   effectiveness   of  media  , indicates  that  ,   among  the  media which  is  used  for advertisement of Bank  e Maskan  , television  is the most effective media  .

Abstract

Abstract Dissertations  are a part of the outputs of the research system of our universities.  It is necessary to evaluate them periodically to ensure that their   quality   is   developing.   In   some   countries   such   as  U.S.A, dissertations  have been evaluated annually based on several criteria. In Iran,  dissertations  of some fields such as sociology  and management have been studied and evaluated against such criteria as: the quality of the methodology,  references  and documentations,  theories tested  and etc.   In  U.S.A.,   dissertations   have  been   evaluated   based   on  the importance  of titles,  methodological  credit  and  so  on.  one  type  of these   evaluations   is  meta  analysis  which   evaluates   the  previous researches  to summarize  and synthesize them when their findings are inconsistent  to  find out the cause of the inconsistencies  and conflicts between   them.   This   kind   of  research   is   sometimes   called   the evaluation   of past  researches  or  evaluation   of evaluations.  In  this article meta analysis,  its functions, its benefits  and its process will be discussed.

Abstract The   first  step   in  taking   upon   management  duties  is  decision making. Since decision making is impossible without the presence of information  and  communication,   the  implementing  basis  of such  a function  is  providing  information  for management.  Uncertainty .about the   future   and   lack   of information on   current   events   makes management   to   follow   the   information   and  conduct   formal   and informal  communication.   Information  is  the  processed  data  of the organization,  which increases management certainty in the decision making   in  proper   process   of  information  provision,   through   its connective    structure.    The    fast-changing    external    factors    have facilitated  the  organization's  development  and  increased  the complexity  of management   systems  and  need  for  information.  The consequences   of  weak  decisions  cannot  be  compensated,   and  the impact of strategic decisions cannot be described as well. Note that the provision  of timely, correct, appropriate, brief,  and useful information and communications  a necessity  for an efficient  MIS in all levels of management,  in  order  to  facilitate  right  decision  making,  planning, and control of executive functions. Hence,  this paper is  indicating  the importance  of decision  making  in the organization,  as well as the role of MIS in improving the quality of this vital process in the organization.

Abstract In the  last  two decades,  the FDI entry mode  has  been  in  the form of Joint ventures  because  for host government,  mother company and  domestic  company  has  benefits  such  as:    improvement  in  the indexes of macro_  economy, Reducing risk &  expenditure and the assimilation  of knowledge  & technology. The scholars  like Blonigen ( 1996) assume two folding the government support for J.V.s, Bring about six folding the volume of FOI. Iranian  managers  of these companies   also  have  evaluated   such  a  support  as  necessary   and effective for their Success. The results  of this paper  clarifies  that the government  can furnish the motives   for  enduring   the  domestic  investment  and  increasing  the quality  & quantity of FDI by increasing the Sociocultural fitness  & educational  fitness  and giving different kinds of supports  formulated in the research hypotheses.

Abstract Past   studies  suggest   that   the  structure   and   composition   of ownership  affect  a  firm's  goals,   strategy   and  I  or  performance. Most    of   these     studies,     rely    mainly     on    cross     sectional, multivariate  analysis, that  tend  to  reduce  the  complexity of the corporate ownership concentration, ignoring, interaction amongst different  forms  of  ownership,  and  their effect  on  firm   strategy and   I   or   performance.   Focusing    on   the   role   of  institutional owners,   this study  poses  the  following  question:  (1) What  is the relationship   between    institutional   investors   shareholding   and firm  performance?  (2)  Does  the  size  of shareholding  by  other groups    of  stockholders,  modify   this   relationship?  And   ,does corporate governance of a firm and  its ownership structure perse, describe differences  in  performance of the firms. The   data   sample   is   based   on   131   non-financial  companies listed  in  the  stock  exchange  of Tehran.  Data were  collected for a 5    year   period    (1996-2000).   Results    from   Anova,  component analysis   and   multivariate   analysis    indicate   that,    the   size   of outside   institutional   stockholding   have    significant   effect   is greater   for  smaller firms.  Further  investigation,  shows  that  other groups    of  stock   holders   do   not   supplement  the   relationship between institutional  shareholding and firm performance Findings   also    suggest    that    the   ownership   structure    and governance  of the  firm  can  partly   define   the  variation  in  firm performance.

Abstract t can  be  said  that  policy  making  is  a factor fore stablishing and keeping   discipline  in  societies   and  program   of  moving   from   the present situation towards  the ideal objectives  . Every body in  society  makes  role in this matter  , but like many new erra's problems  ,  this subject  has been specialized and has it's  defined basis   that   makes    main   and   determinative   role   in   fulfilling    this important subject Paying  attention   to  the  scientific  earnings  in  this  course  that  has been   obtained    from   total   attempts   of  world's   thinkers  and   also heavenly  instructions of evolutional Islamic  school  and i nterferring of wisdom as assimilation studies by considering temporal  and special  conditions,  we will conclude that there  is  a big  gap  between  being  quality  of policy  making  system  in Iran and the ideal situation that should be . Being  not justified by  some  classes  of the  society  ,  not  using  of scientific findings  of this course and being not suitable about  some  of the executives of this duty are some  of the weaknesses of mentioned system. Rememberances  and   criticisms  by  academic   centers   and  Multi Media  and experts  can  be considered as a point  of starting  a cultural movement  and eventually will  lead to desired practical  changes  in this field.