Document Type : Research Paper
Authors
Abstract
Adverting can be done by using different 'media such as Radio, Television, journals, and news papers, brochures, Billboard, and internet. Internet advertising compared to traditional advertising enjoys considerable advantage and a lot of these advertising is related to computer products and services. Therefore, in this article the effectiveness of e-advertising on consumer behavior of computer products and services has been studied. Research method is descriptive of survey type. Since according to previous studies most internet users one young generation. 193 graduate and undergraduate students of Allameh Tabatabae'i University graduate and undergraduate students who have seen internet advertising during 1387 were selected by using clustering sampling method. The most important findings is that e-adverting of computer products and services has been effective and content factor and flesh design are the most important factors from the consumer perspective of computer products and services.
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