This article deals with investigating CRM's (Customers Relationship Management) impact on customers' satisfaction by using Service Quality Model (SERQUAL) in PEC.
feyzi,K , kazazi,A and khalili shojaee,V . (2008). Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce). Management Studies in Development and Evolution, 19(57), 105-132.
MLA
feyzi,K , , kazazi,A , and khalili shojaee,V . "Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)", Management Studies in Development and Evolution, 19, 57, 2008, 105-132.
HARVARD
feyzi K, kazazi A, khalili shojaee V. (2008). 'Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)', Management Studies in Development and Evolution, 19(57), pp. 105-132.
CHICAGO
K feyzi, A kazazi and V khalili shojaee, "Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)," Management Studies in Development and Evolution, 19 57 (2008): 105-132,
VANCOUVER
feyzi K, kazazi A, khalili shojaee V. Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce). Management Studies in Development and Evolution. 2008;19(57):105-132 (In Persian).
