This article deals with investigating CRM's (Customers Relationship Management) impact on customers' satisfaction by using Service Quality Model (SERQUAL) in PEC.
feyzi, K., kazazi, A. & khalili shojaee, V. (2008). Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce). Management Studies in Development and Evolution, 19(57), 105–132.
MLA
feyzi, K., kazazi, A., & khalili shojaee, V. "Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)", Management Studies in Development and Evolution, 19, 57, 2008, 105–132.
HARVARD
feyzi, K., kazazi, A., & khalili shojaee, V. (2008). 'Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)', Management Studies in Development and Evolution, 19(57), pp. 105–132.
CHICAGO
feyzi, K., kazazi, A. & khalili shojaee, V., "Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)." Management Studies in Development and Evolution, 19 57 (2008): 105–132,
VANCOUVER
feyzi K., kazazi A., khalili shojaee V. Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce). Management Studies in Development and Evolution. 2008;19(57):105–132 (In Persian).
