Present article concentrates on investigation of effective factors on customer profitability with B2B approach in Isfahan city hotels. Factors such as 1) diversified package ofroom, food and beverages; 2) location of the hotel; 3) popularity; 4) focus on room's markets; 5) focus on food and beverage's market; 6) customer mix; 7) customer ancillary expenses on hotel in different revenue spheres and 8) price structure on costumer profitability with B2B approach have been tested. A self-made questionnaire was designed. Its validity was measured with Cronbach's coefficient alpha of 95%. Also interview was utilized. Then hypotheses were tasted in a statistical universe of
jamshidian,M and shariati,A . (2007). An Investigation of Effective Factors on Customer Profitability with B2B Approach: Case of Selected Isfahan City Hotels.. Management Studies in Development and Evolution, 18(55), 65-94.
MLA
jamshidian,M , and shariati,A . "An Investigation of Effective Factors on Customer Profitability with B2B Approach: Case of Selected Isfahan City Hotels.", Management Studies in Development and Evolution, 18, 55, 2007, 65-94.
HARVARD
jamshidian M, shariati A. (2007). 'An Investigation of Effective Factors on Customer Profitability with B2B Approach: Case of Selected Isfahan City Hotels.', Management Studies in Development and Evolution, 18(55), pp. 65-94.
CHICAGO
M jamshidian and A shariati, "An Investigation of Effective Factors on Customer Profitability with B2B Approach: Case of Selected Isfahan City Hotels.," Management Studies in Development and Evolution, 18 55 (2007): 65-94,
VANCOUVER
jamshidian M, shariati A. An Investigation of Effective Factors on Customer Profitability with B2B Approach: Case of Selected Isfahan City Hotels.. Management Studies in Development and Evolution. 2007;18(55):65-94 (In Persian).
