Document Type : Research Paper
Authors
Abstract
Present article concentrates on investigation of effective factors on customer profitability with B2B approach in Isfahan city hotels. Factors such as 1) diversified package ofroom, food and beverages; 2) location of the hotel; 3) popularity; 4) focus on room's markets; 5) focus on food and beverage's market; 6) customer mix; 7) customer ancillary expenses on hotel in different revenue spheres and 8) price structure on costumer profitability with B2B approach have been tested. A self-made questionnaire was designed. Its validity was measured with Cronbach's coefficient alpha of 95%. Also interview was utilized. Then hypotheses were tasted in a statistical universe of
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