The future world in the 21th century is filled with competition, development of new arising markets, uncertain environment factors, wide use of high technology, customer -orientation, and expansion use of commerce. Conditions for success in this world are using opportunities and facing challenging obstacles. One of the most important todays organizational challenges are customer-orientation and attention to customer satisfaction. This Causes to know the customer-orientation and attention to customer satisfaction from several dimensions, so that one can stay in this competitive world. In this article customer-orientation and attention to customer satisfaction study from several dimensions, and then customer-satisfaction measuring models presented. The final part of the article devotes to conclusion and debate related to customer-orientation as the successful factor of excellence organizations.
kordnaeij,A . (2004). customer- Orientation: The Successful factor of Excellance Organizations. Management Studies in Development and Evolution, 11(43.44), 153-183.
MLA
kordnaeij,A . "customer- Orientation: The Successful factor of Excellance Organizations", Management Studies in Development and Evolution, 11, 43.44, 2004, 153-183.
HARVARD
kordnaeij A. (2004). 'customer- Orientation: The Successful factor of Excellance Organizations', Management Studies in Development and Evolution, 11(43.44), pp. 153-183.
CHICAGO
A kordnaeij, "customer- Orientation: The Successful factor of Excellance Organizations," Management Studies in Development and Evolution, 11 43.44 (2004): 153-183,
VANCOUVER
kordnaeij A. customer- Orientation: The Successful factor of Excellance Organizations. Management Studies in Development and Evolution. 2004;11(43.44):153-183 (In Persian).
