Document Type : Research Paper
Author
Abstract
The future world in the 21th century is filled with competition, development of new arising markets, uncertain environment factors, wide use of high technology, customer -orientation, and expansion use of commerce. Conditions for success in this world are using opportunities and facing challenging obstacles. One of the most important todays organizational challenges are customer-orientation and attention to customer satisfaction. This Causes to know the customer-orientation and attention to customer satisfaction from several dimensions, so that one can stay in this competitive world. In this article customer-orientation and attention to customer satisfaction study from several dimensions, and then customer-satisfaction measuring models presented. The final part of the article devotes to conclusion and debate related to customer-orientation as the successful factor of excellence organizations.
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