Document Type : Research Paper
Authors
1 Islamic Azad University, Khorasgan Branch
2 Department of Management, Faculty of Management, Islamic Azad University, Khorasgan Branch
Abstract
This study aimed to present an organizational health model based on the behavioral economics approach in Isfahan Municipality. By using an exploratory mixed research design (qualitative phase: grounded theory with 18 semi-structured interviews, quantitative phase: survey with 272 employees), effective factors were identified in the form of causal conditions (economic incentives, cognitive biases, social capital), contextual conditions (organizational culture, policies, work environment) and intervening conditions (training, rewards, leadership). The designed strategies, including nudge interventions, infrastructure development and improvement of communication skills, led to significant outcomes: a 22% increase in productivity (p<0.05), a 30% reduction in costs and a 35% improvement in mental health indicators. The findings showed that small changes based on behavioral economics (such as modifying the physical environment and positive feedback) at low cost have a significant impact on organizational health. This study adds to the existing literature in three ways: (1) localizing behavioral economics models in Iran, (2) providing empirical evidence of the impact of environmental reforms, and (3) developing an integrative framework. The main limitation was the focus on a single government organization, which limits generalizability. This model can help similar organizations implement cost-effective solutions.
Keywords
Main Subjects
- Almomani, R. Z. Q., AL-khaldi, S. S. S., Al-Quran, A. Z., Almomani, H. M., Aityassine, F. L. Y., Eldahamsheh, M. M., ... & Al-Hawary, S. I. S. (2023). The effect of talent management on organizational innovation of the telecommunications companies in Jordan. In The effect of information technology on business and marketing intelligence systems(pp. 1779-1794). Cham: Springer International Publishing. DOI: 10.1007/978-3-031-12382-5_97
- Bloom, A. (2024). Public land, value capture, and the rise of speculative urban governance in post-crisis London. Environment and Planning A: Economy and Space, 56(6), 1771-1786. https://doi.org/10.1177/0308518X231199701
- Blumenthal-Barby, J. S. (2021). Good ethics and bad choices: the relevance of behavioral economics for medical ethics. MIT Press. https://cir.nii.ac.jp/crid/1130577806660289665
- Bucheli, H. (2025). Behavioral Economics and CRM: Improved Prediction of Customer Behavior. In CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (pp. 291-302). Wiesbaden: Springer Fachmedien Wiesbaden. DOI: 10.1007/978-3-658-45798-3_22
- Cartwright, S., & Cooper, C. L. (2014). The Oxford Handbook of Organizational Well-Being. Oxford University Press. ISBN: 9780199211913
- Faulks, B., Song, Y., Waiganjo, M., Obrenovic, B., & Godinic, D. (2021). Impact of empowering leadership, innovative work, and organizational learning readiness on sustainable economic performance: an empirical study of companies in Russia during the COVID-19 pandemic. Sustainability, 13(22), 12465. https://doi.org/10.3390/su132212465
- Goldstein, D. G. (2022). Leveling up applied behavioral economics. The Behavioral Economics Guide (with an Introduction by Dan Goldstein), pp. VI–XI. https://www.neovantas.com/wp-content/uploads/2022/10/BEGuide2022_con-articulo-de-Neovantas_compressed.pdf#page=7.
- Hofstede, G. (2011). Cultures and organizations: Software of the mind (3rd ed.). McGraw-Hill.
- Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
- Praba, K., Vijay, B., Abuya, J. O. O., Poreddy, D., Mulakala, S., & Manoharan, S. (2025). Human resource management practices in the age of industrial automation: impact, adoption, and future workforce. In Advancements in Intelligent Process Automation(pp. 79-102). IGI Global. DOI: 10.4018/979-8-3693-5380-6.ch004
- Kess-Momoh, A. J., Tula, S. T., Bello, B. G., Omotoye, G. B., & Daraojimba, A. I. (2024). Strategic human resource management in the 21st century: A review of trends and innovations. World Journal of Advanced Research and Reviews, 21(1), 746-757. https://doi.org/10.30574/wjarr.2024.21.1.0105
- Lee-Geiller, S., & Kütting, G. (2021). From management to stewardship: A comparative case study of waste governance in New York City and Seoul metropolitan city. Resources, Conservation and Recycling, 164, 105110. https://doi.org/10.1016/j.resconrec.2020.105110
- Nwosu, N. T., & Ilori, O. (2024). Behavioral finance and financial inclusion: A conceptual review and framework development. World Journal of Advanced Research and Reviews, 22(3), 204-212.
- Paganelli, L. (2025). Evolution of car-sharing and its policy environment in Melbourne, Australia. In Understanding the Urban Sharing Economy(pp. 153-172). Edward Elgar Publishing. https://doi.org/10.4337/9781035320547.00020
- Ranjan, R. (2025). Behavioural Finance in Banking and Management: A Study on the Trends and Challenges in the Banking Industry. Asian Journal of Economics, Business and Accounting, 25(1), 374-386. https://doi.org/10.30574/wjarr.2024.22.3.1726
- Rehman, M., Dhiman, B., Nguyen, N. D., Dogra, R., & Sharma, A. (2024). Behavioral Biases and Regional Diversity: An In-Depth Analysis of Their Influence on Investment Decisions-A SEM & MICOM Approach. Qubahan Academic Journal, 4(2), 70-85. https://doi.org/10.48161/qaj.v4n2a448
- Sahan, U. M. H., Jaaffar, A. H. H., & Osabohien, R. (2025). Green human resource management, energy saving behavior and environmental performance: A systematic literature review. International Journal of Energy Sector Management, 19(1), 220-237. ISSN: 1750-6220
- Saks, A. M. (2022). Caring human resources management and employee engagement. Human resource management review, 32(3), 100835. https://doi.org/10.1016/j.hrmr.2021.100835
- Sinclair, R. R., Graham, B. A., & Probst, T. M. (2024). Economic stress and occupational health. Annual Review of Organizational Psychology and Organizational Behavior, 11(1), 423-451. DOI: 10.1146/annurev-orgpsych-091922-020639
- Strydom, M., & Kempen, E. (2021). Towards economic sustainability: how higher education can support the business operations of emerging clothing manufacturing micro enterprises. International Journal of Sustainability in Higher Education, 22(7), 1469-1486. DOI: 10.1108/ijshe-05-2020-0152
- Thaler, R., & Sunstein, C. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press. https://d1wqtxts1xzle7.cloudfront.net/67678258/Nudge_improving_decisions_about_health_w20210619-9692-
- Velde, F. R. (2022). A model of economic activity in San Francisco during the 1918 influenza epidemic (No. WP 2022-04). Working Paper. https://hdl.handle.net/10419/251014
- Akhavan, S., Safari, S., & Ouladiyan, M. (2022). Designing a model of citizenship education system with a future cities approach in Tehran Municipality. Scientific Quarterly of Urban Economics and Management, 10(39), 155-171. http://iueam.ir/article-1-1882-fa.html [In Persian]
- Talebi Anzab, M., Mehrabanpour, J., Jahanjirnia, B., & Bani Mahd, B. (2022). Explaining the impact of psychology within the framework of behavioral economics on the social responsibility reporting of companies listed on the Tehran Stock Exchange. Financial Economics, 16(59), 1-22. https://dx.doi.org/10.30495/fed.2022.694711 [In Persian]
- Torbatian Mashhadi, M., Manzari Tavakoli, H., Hamdollah, S., Salajegheh, S., Sanjar, S., & Jalal Kamali, K. (2023). Presenting a model of the role of productive employees' attitudinal characteristics on the implementation level of resistance economy policies (Case study: South Khorasan Sports and Youth Departments). Iranian Political Sociology Monthly, 5(11), 3401-3408. DOI: 10.30510/psi.2022.349859.3761 [In Persian]
- Vaezi, S. K., Pedrami, M., & Esmaeili, M. (2024). Analyzing the role of behavioral nudges in promoting human resource happiness (Case study: Management students). Human Resource Studies, 14(4). DOI: 10.22034/jhrs.2025.484270.2313 [In Persian]
)