Management Studies in Development and Evolution

Identifying the consequences of using social media in the organizational environment

Document Type : Research Paper

Authors

Eham Heydari 1
Maryam Tehrani 1
Maryam Modaberi saber 2

1 Assistant Professor, Department of Human Resources and Business Management, Khwarazmi University, Tehran, Iran

2 Master's Student in Entrepreneurship Management, Kharazmi University, Tehran, Iran

https://doi.org/10.22054/jmsd.2023.72150.4263
Abstract
The aim of this research is to identify the consequences of using social media in the organizational environment. In terms of practical purpose, the current research is of mixed exploratory approach. The statistical population of the research in metacomposite method is a collection of related articles and studies in the field of information technology, social media entrepreneurship and related concepts. The statistical population of the research in the quantitative stage includes a group of experts from Babana data processing companies, Royan cord blood bank, Snap online supermarket, and DJP company. Library studies and interviews were used to collect data, and descriptive and inferential statistics were used to analyze data. In the inferential statistics section, fuzzy Delphi technique was used. Based on the research findings, a total of 4 categories including management, individual, communication and organizational, 14 themes and 36 concepts were identified as suffixes of social media in internal organizational environments. Therefore, considering the positive effects of using social media in internal organizational environments, the studied companies should emphasize the use of these media more than before.

Keywords

social media
organizational environment
fuzzy Delphi method
Individual and organizational factors
Subjects
  1. Afana, A., & El Agha, A. (2019). The role of organizational environment in enhancing managerial empowerment in Al-Aqsa network for media and art production. International Journal of Business Ethics and Governance, 2(2) 30-65
  2. Afanasyev, V. V., Ivanova, O. A., Rezakov, R. G., Afanasyev, I. V., & Kunitsyna, S. M.(2019) , Organizational environment for the schoolchildrens' professional identities: establishing, modelling, efficiency expectations and long-term development. International journal of civil engineering and technology,10(2),12-16
  3. Ahmad‐Taylor, T. (2010). A Road More Traveled: Media Firms and Social Media.Design Management Review, 21(1), 40-45. https://doi.org/10.1111/j.1948-7169.2010.00049.x
  4. Alao, B. B., & Gbolagade, O. L. (2020). Coronavirus pandemic and business disruption: The consideration of accounting roles in business revival. International Journal of Academic Multidisciplinary Research.
  5. Barnes, N. G., & Jacobsen, S. L. (2014). Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior. Journal of Marketing Communications, 20(1-2), 147-158.
  6. Briciu, V. A., & Briciu, A.(2021), Social Media and Organizational Communication. In Encyclopedia of Organizational Knowledge, Administration, and Technology 2609-2624. https://doi.org/10.4018/978-1-7998-3473-1.ch180
  7. -Cai,Z.(2018). Improving the agility of employees through enterprise social media: The mediating role of psychological conditions, International Journal of Information Management, 38(1), 52-63. https://doi.org/10.1016/j.ijinfomgt.2017.09.001
  8. Dossena, C., Mochi, F., Bissola, R., & Imperatori, B. (2021). Restaurants and social media: rethinking organizational capabilities and individual competencies. Journal of tourism Futures, 7(1), 20-39. https://doi.org/10.1108/JTF-06-2019-0050
  9. Dreher, S. (2014). Social media and the world of work: A strategic approach to employees’ participation in social media. Corporate Communications: An International Journal .‌https://doi.org/10.1108/CCIJ-10-2013-008
  10. Flynn, J. R. (2016). No Population Is Frozen in Time: The Sociology of Intelligence. Psychological Inquiry, 27(3), 205-209.https://doi.org/10.1080/1047840X.2016.1181518
  11. Guesalaga, R. (2016). The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media. Industrial Marketing Management, 54, 71-79. https://doi.org/10.1016/j.indmarman.2015.12.002
  12. Howaniec, H.(2021). Use of Social Media in Developing Countries: Internet and Social Media Users in Poland. Conference: 37th International Business Information Management Association.
  13. Huang, Z., & Benyoucef, M. (2013), From e-commerce to social commerce: A close look at design features. Electronic Commerce Research‌and‌Applications,12(4),246-25912(4), https://doi.org/10.1016/j.elerap.2012.12.003
  14. Hysa, B., & Spalek, S. (2019). Opportunities and threats presented by social media in project management. Heliyon, 5(4), 1-28. https://doi.org/10.1016/j.heliyon.2019.e01488
  15. Kanyinda Mbelu, J. (2021). The necessity for social media in the development of external communication skills: The International Federation of Settlements Neighbourhood Centers (IFS). Bachelor’s Thesis in Degree Programme in Multilingual Management Assistant, Haaga-Helia University of Applied Science.
  16. Kaplan, A. M., & Haenlein, M. (2010), Users of the world, unite! The challenges and opportunities of Social Media. Business horizons,53(1),59-68 . https://doi.org/10.1016/j.bushor.2009.09.003
  17. Khan, A. A. (2017). Knowledge and Technologies as Predictor of Better Decision in Telecommunication Sector of Pakistan. Asia Pacific Journal of Emerging Markets, 1(1), 60-73.
  18. Langer, E. (2014). What’s trending? Social media and its effects on organizational communication. Journal of Undergraduate research, 17, 1-14.
  19. Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations. Journal of computer-mediated communication, 19(1), 1-19. https://doi.org/10.1111/jcc4.12029
  20. Levy, M. (2013). Stairways to heaven: implementing social media in organizations. Journal of Knowledge Management, 17(5), 741–754. https://doi.org/10.1108/JKM-02-2013-0051
  21. Mangold, W. G., & Faulds, D. J. (2009), Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 57-365https://doi.org/10.1016/j.bushor.2009.03.002
  22. Mohamed, S., Sidek, S., Izharrudin, Z., Kudus, N., & Hassan, A. (2017). Social mediaimpact on employee productivity at the workplace: A review. Asian Journal of Information Technology, 16(1), 32-37.
  23. Morbi, A. A. (2014).Design, control, and implementation of a robotic gait rehabilitation system for over ground gait training, Doctoral‌dissertation,‌Carleton‌ https://doi.org/10.22215/etd/2014-10142
  24. Pekkala, K., & van Zoonen, W. (2022). Work-related social media use: The mediating role of social media communication self-efficacy. European Management Journal, 40(1), 67-76. https://doi.org/10.1016/j.emj.2021.03.004
  25. Permana, I. M., & Adam, F. (2021). The Role of the Internet and Social Media in the Spread of ISIS in Indonesia. Halaqa: Islamic Education‌Journal, 5(1),‌13-19. https://doi.org/10.21070/halaqa.v5i1.1130
  26. Razmerita, L., Kirchner, K., & Nabeth, T. (2014). Social media in organizations: leveraging personal and collective knowledge processes. Journal of Organizational Computing and Electronic Commerce, 24(1), 74-93. https://doi.org/10.1080/10919392.2014.866504
  27. Rozak, H. A., Adhiatma, A., Fachrunnisa, O., & Rahayu, T. (2021). Social media engagement, organizational agility and digitalization strategic plan to improve SMEs’ performance. IEEE Transactions on Engineering Management. https://doi.org/10.1109/TEM.2021.3085977
  28. Schultz, M. D., Koehler, J. W., Philippe, T. W., & Coronel, R. S. (2015). Managing the effects of social media in organizations. SAM Advanced Management Journal, 80(2), 42.
  29. Siddiqui, S., & Singh, T. (2016). Social media its impact with positive and negative aspects. International journal of computer applications technology and research, 5(2), 71-75.
  30. Slovensky, R., & Ross, W. H. (2012). Should human resource managers use social media to screen job applicants? Managerial and legal issues in the USA. Info, 14 (1), 55-69. https://doi.org/10.1108/1463669121119694
  31. (2019). Impact of the usage of social media in the workplace on team and employee performance, Information & Management,‌‌56(8),‌103160. https://doi.org/10.1016/j.im.2019.04.003
  32. Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management,55(3), 308-321.https://doi.org/10.1016/j.im.2017.08.004
  1. Woudstra, L., van den Hooff, B., & Schouten, A. P. (2012). Dimensions of quality and accessibility: Selection of human information‌sources from a social capital perspective.Information Processing & Management, 48(4), 618-630. https://doi.org/10.1016/j.ipm.2012.02.002
  2. Yeni, A. C., & Yasri, Y.(2020), The Effect of Organizational Readiness, Business Environment and Social Media on Adoption of E-Commerce and the SMEs Performance at Sungai Penuh City. In The Fifth Padang International Conference on Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-2020),638-651 Atlantis Press. https://doi.org/10.2991/aebmr.k.201126.072
  3. Zhang, X., Ma, L., Xu, B., & Xu, F. (2019). How social media usage affects employees’ job satisfaction and turnover intention: An empirical study in China. Information & Management, 56(6), 103136. https://doi.org/10.1016/j.im.2018.12.004
  4. Ahmadi, Masoumeh; Jafarina, Gholamreza; Ki Khosravani, born (2022). Sociological model of factors affecting the level of social responsibility of Bushehri citizens. Quarterly Journal of Health Psychology and Social Behavior, 2(2), 47-58. doi:30495/HPSBJOURNA.2022.1954529.1073
  5. Alam Beigi, Amir; Haji Agha, Parveen, Jalilian, Sara (2018). Investigating the role of social network connection and organizational commitment on the organizational citizenship behavior of agricultural extension experts in Isfahan province. Economic Research and Agricultural Development of Iran, 50(3), 595-609. [In Persian]
  6. Dashti, Jahangir; Mirzaei, Ali Akbar (2018) Investigating the effects of social media marketing on the behavior of Saderat Bank's online customers, Marketing Management, Volume 13, 65-85. [In Persian]
  7. Dehdashti, Zahra and Bahayar, Pedram. (2017). Backgrounds and consequences of consumer participation in virtual communities. Information Technology Management Studies, 6(21), 33-64.https://doi.org/10.22054/ims.2018.8511 [In Persian]
  8. Faiz Kashani, Mehtab (2016). The role of social networks on the quality of working life of employees, The Fifth International Accounting and Management Conference With the Approach of Modern Research Sciences, Tehran, https://civilica.com/doc/577164 [In Persian]
  9. Hemti, Alireza (2015). The role of social media in business development, The First International Conference of Industrial Engineering, Management and Accounting, Tehran. [In Persian]
  10. Hosseini, Seyyed Farhad (2020). Clarifying the role of dimensions of using social networks on employee performance with an emphasis on the mediating role of social capital, two scientific quarterly journals of sustainable human resource management, 2(3), 7-26. https://doi.org/10.22080/SHRM.2020.2978 [In Persian]
  11. Hosseini, Seyyed Yaghoub (2015). Explanation and assessment of intra-organizational intelligence, Strategic Management Studies, 23, 179-201. [In Persian]
  12. Kharazian, Maryam (2017). Identification and superiority of social media works in small and medium-sized companies from the perspective of Iranian experts, Scientific Research Quarterly of Modern‌Marketing‌Research,‌7(4),‌41-56. https://doi.org/10.22108/NMRJ.2017.106583.1418 [In Persian]
  13. Mirmehdi, Seyyed Mehdi & Jafari, Fakhreddin (2021). Investigating the impact of excessive use of social media at work on job performance: (case study: employees of Iran Telecommunication Company). Human and Information Interaction, 8(3), 30-40 [In Persian]
  14. Mohammadi, Haider, Mousavi Jad, Seyed Mohammad, and Ahmadizad, Arman (2020). Investigating the role of social networks in the emergence of entrepreneurial behaviors in small and medium businesses in Sanandaj. Karafan Journal, 17(3), 155-166. [In Persian]
  15. Nami, Kulthum; & Nari Hanzai, Marziyeh (2020). The effect of adopting social networks on the empowerment of teachers with regard to the mediating role of knowledge transfer. Quarterly Journal of Information and Communication Technology in Educational Sciences, 11(1 (series 41)), 119-135. [In Persian]
  16. Naseri, Sheyda (2015). Investigating the relationship between perceived organizational support and organizational commitment with regard to the mediating role of organizational citizenship behavior in North Khorasan Road and Urban Development Department, Master's Thesis, Islamic Azad University, Gorgan Branch. [In Persian]
  17. Panahandeh, Amir Hossein, Hasan Qalipour, Tahmourth, Budlai, Hassan, Mira, Seyyed Abul Qasim (2021). Marketing strategies based on social media in small businesses active in the field of tourism. Modern Marketing Research, 11(1), 201-216. [In Persian]
  18. Razmi, Zahra and Qalami, Atiyeh and Alipourian, Farzaneh (2015). Investigating the impact of social media on organizational innovation, The Second International Media Management Conference, Tehran, https://civilica.com/doc/439748 [In Persian]
  19. Tabeli, Hamid (2017). The relationship between organizational culture and transformational leadership among the employees of Fars Prisons General Administration, New Approach Scientific Research Quarterly in Educational Management, 8(2). [In Persian]
  20. Taghavi Fard, Mohammad Taqi (2019). Determining the value of organizational social network from the perspective of knowledge management, Scientific Quarterly Journal of Industrial Management Studies,‌17(54),‌31-65. ttps://doi.org/10.22054/jims.2019.17584.1628 [In Persian]
  21. Sajjadi, Seyyed Abdullah (2015). The role of social media in marketing and its impact on organizational structure, Media Studies, 10(28), 127-143. [In Persian]
  22. Shakeri, Mohammad Reza and Babaei, Abbas (2018). The role of social network in human resource management and intra-organizational communication, The 4th International Conference on Management, Entrepreneurship and Economic Development, Takstan, https://civilica.com/doc/836484 [In Persian]
  23. Shayan, Ali (2017). The effect of using social media on the job performance of employees of Tarbiat Modares University, Organizational Resource Management Research, 7(3), 135-155. [In Persian]
  24. Sepehri, Farnam; Alaei, Mohammad (2019). Examining the functions and consequences of social networks in Iran (case study of Ardabil province). Sociological Studies, 12(44), 121-136. [In Persian]
  25. Sheyki, Fatima (2018). The effect of using social networks on knowledge sharing and learning among employees of youth sports departments in Golestan province, Sports Management Studies, 52, 229-248. https://doi.org/10.22089/smrj.2018.5866.2180 [In Persian]
  26. Shirazi, Mehrzad (2017). Investigating the role of mass media in the organizational culture of workers' house workers in Tehran. Scientific-Research Quarterly of Social Sciences, Islamic Azad University, Shushtar Branch, 11(1), 117-138. [In Persian]
  27. Tabarsa, Gholamali, Shakuhyar, Sajjad, and Elfat, Mohammad (2019). The paradoxical effect of job satisfaction on the destructive voice of employees regarding the mediating role of social networks and organizational commitment. Public Administration, 10(2), 311-332. . https://doi.org/10.22059/JIPA.2018.254720.2240 [In Persian]
  28. Taherian, Maryam, Delavar, Ali, Rasouli, Mohammadreza, and Aghili, Sayyedouhid (2018). The relationship between the use of social networks and cognitive intelligence, emotional intelligence, creativity and personality traits in users. New Media Studies, 4(15), 253-280. https://doi.org/10.22054/nms.2018.31796.473 [In Persian]
  29. Vazifeh, Rasoul (2019). The effect of perceived quality on customers' repurchase intention with the mediator role of perceived value (case study: customers of Refah chain stores in East Azerbaijan). Human Islamic Studies, 38(6), 75-83 [In Persian]
  30. Zakai, Mohammas Saeid & Hassani. Mohammad Hossein. (2015). Social media: conceptualization and typology (study of Tehran University students). Communication Research, 22(84), 77-95 https://doi.org/10.22082/cr.2016.18817 [In Persian]
  31. Zulfagharzadeh, Mohammad Mahdi (2015). Examining the role of social media in knowledge-based organizations: definitions, functions and conceptual models, Rahiyaft Journal, 60, 35-52 [In Persian]

  • Receive Date 24 January 2023
  • Revise Date 22 July 2023
  • Accept Date 10 September 2023

Home

Editorial Boards

Submit Manuscript

Article Processing Charges

Contact Us