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Identifying the consequences of using social media in the organizational environment

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Human Resources and Business Management, Khwarazmi University, Tehran, Iran

2 Master's Student in Entrepreneurship Management, Kharazmi University, Tehran, Iran

Abstract

The aim of this research is to identify the consequences of using social media in the organizational environment. In terms of practical purpose, the current research is of mixed exploratory approach. The statistical population of the research in metacomposite method is a collection of related articles and studies in the field of information technology, social media entrepreneurship and related concepts. The statistical population of the research in the quantitative stage includes a group of experts from Babana data processing companies, Royan cord blood bank, Snap online supermarket, and DJP company. Library studies and interviews were used to collect data, and descriptive and inferential statistics were used to analyze data. In the inferential statistics section, fuzzy Delphi technique was used. Based on the research findings, a total of 4 categories including management, individual, communication and organizational, 14 themes and 36 concepts were identified as suffixes of social media in internal organizational environments. Therefore, considering the positive effects of using social media in internal organizational environments, the studied companies should emphasize the use of these media more than before.

Keywords

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References
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Management Studies in Development and Evolution
Volume 32, Issue 110 - Serial Number 110
January 2024
Pages 139-180
Files
History
  • Receive Date: 24 January 2023
  • Revise Date: 22 July 2023
  • Accept Date: 10 September 2023
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