Document Type : Research Paper

Authors

Abstract

Globalization of economy is posing unprecedented opportunities and challenges for firms especially in developing countries. How does a firm best structure itself to thrive in current dynamic environment with high degree of uncertainty and go about entering global markets is one of the most risk")' issues in this era. Technology development strategy in alignment with business strategy is of increasing importance to achieve sustaining development. In this paper we introduce global balance approach as a potent driver for crafting technology development strategy. This paper provides an overview to technology development framework and methodology in SAIRAN, composed of technology selection, acquisition strategy, and timing, at the core of which lies capability assessment, attractiveness and roadmapping. A case study on technology development in the field of medical equipments and entering global market verifies the introduced methodology and how it can support global balance approach in order to deliver successful products in fast response to market, with higher quality, service levels, scalablity, flexibility and lower price

Keywords