This article is based on a field survey concerning identifying customer's attitude toward online shopping in Shahrvand Chain stores that mainly intends to answer to following questions: 1- How is the Shahrvand Chain stores customers' attitude toward online shopping? 2- How is the ranking of influencing factor on the Shahrvand Chain stores customers' attitude toward online shopping? This research has a descriptive nature and took place among the Shahrvand Chain stores customers at Tehran who has on line shopping experience. 100 customers selected by convenient sampling are surveyed in 4 shahrvand branch stores. The main finding of this research consisted of 9 factors resulted from conceptual framework the overall customer's attitude toward online shopping was negative.
dehdashti shahrokh, Z. & tunaki nejhad, M. (2006). Identifying Customer's Attitude Toward Online Shopping In Shahrvand Chain Stores. Management Studies in Development and Evolution, 13(51), 23–43.
MLA
dehdashti shahrokh, Z., & tunaki nejhad, M. "Identifying Customer's Attitude Toward Online Shopping In Shahrvand Chain Stores", Management Studies in Development and Evolution, 13, 51, 2006, 23–43.
HARVARD
dehdashti shahrokh, Z., & tunaki nejhad, M. (2006). 'Identifying Customer's Attitude Toward Online Shopping In Shahrvand Chain Stores', Management Studies in Development and Evolution, 13(51), pp. 23–43.
CHICAGO
dehdashti shahrokh, Z. & tunaki nejhad, M., "Identifying Customer's Attitude Toward Online Shopping In Shahrvand Chain Stores." Management Studies in Development and Evolution, 13 51 (2006): 23–43,
VANCOUVER
dehdashti shahrokh Z., tunaki nejhad M. Identifying Customer's Attitude Toward Online Shopping In Shahrvand Chain Stores. Management Studies in Development and Evolution. 2006;13(51):23–43 (In Persian).
