Document Type : Research Paper
Authors
Abstract
Finding proper means to promote productivity is an everlasting quest for managers of today. In many cases globalization, has enhanced competitive forces to the point that no single company can achieve its. Presumed performance by itself thus making strategic alliances as a must in their highly competitive environment. Literature suggest that organizational soft factors, like social capital play key role in the success of the strategic alliances. In the wake of the required mutual trust and commitment among partners, desired outcomes could not materialize. In this paper we provide a conceptual model that indicates how and why social capital can be used to positively affect success of strategic alliances. In this respect A systematic literature review as a recognized evidence based tool has been utilized.
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