Document Type : Research Paper
Authors
Abstract
Surely, in modem competition era among companies, losing or gaining only one customer is also important. Multiplicity of Companies and competition among them, compel them to attempt to attain only one group of customers, because attaining whole of customers in such competition have been impossible; So companies think they need market segmentation and classification. Of 'course origin of this need return back to the past, am on the base of it simple segmentations have done. In this paper we argue new, advanced and progressive conceptions, overviews and approaches in market segmentation, for better customers recognition, facilitation selecting target customers, and more contentment for them, so that prosperity of firm be provided. These conceptions comprise hyper-segmentation (micro - marketing), mass customization and finer segmentation; Approaches also start from multidimensional segmentation, continue by latent class models fuzzy and overlapping clustering and cluster analysis, and finish by market segmentation using artificial neural networks. Method of artificial neural networks has discussed more.
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