Global Individualism Marketing Reconciling Global Marketing and one to one Marketing

Document Type : Research Paper

Author

Abstract
In recent decades, two contradictory trends have developed the Management Studies Quarterly Journal - No. 49 types of projects in different periods, whereas concerning the complexities in each period; one should use the networks in different forms.

Volume 13, Issue 49
Summer 2006
Pages 77-105

  • Receive Date 26 September 2016