Document Type : Research Paper

Author

• ebrahim mahmoodzadeh

Abstract

Speed of change in marketplace has become so rapid that the time available  for organizations to plan and then implement strategy has diminished. The challenge of strategy execution is more relevant today than ever before. Most management systems were designed to meet the needs of a stable, incrementally changing world, fail to meet the needs of today's dynamic economy. Strategic management is to continually manage change, risk, and knowledge sharing. The hard side of strategic management, i.e. how formulating strategy is well studied in last few decades. Now it is the soft aspects that needs more focus. Leadership,culture and team work would be more effective in successful implementation of strategy. Cascading strategy