Management Studies in Development and Evolution

Presenting a fuzzy cognitive map of the factors and consequences of organizational storytelling in the era of metaverse and augmented reality using the FCM method

Articles in Press

Document Type : Research Paper

Authors

Mohsen ArefNezhad 1
Faezeh hasanvand 2

1 Associate Professor, Department of Management, Faculty of Management and Economics, Lorestan University, Khorramabad, Iran.

2 PhD student/Human Resources Management, Faculty/Management and Economics/Lorestan University/Khorramabad/Iran.

https://doi.org/10.22054/jmsd.2026.86990.4666
Abstract
The present study aims to present a fuzzy cognitive map of the factors and consequences of organizational storytelling in the era of metaverse and augmented reality using the (FCM) method. This study is applied in terms of its purpose and descriptive and survey-type in terms of its data collection method, and is also classified as a mixed research in terms of its typology. The statistical population of the study includes university professors, managers, and IT experts in the Science and Technology Park of Lorestan Province, 25 of whom were selected using purposive sampling and based on the principle of theoretical adequacy. In the qualitative part, the data collection tool is a semi-structured interview, the validity and reliability of which were confirmed using content validity and Cohen's Kappa test, respectively. And the data collection tool in the quantitative part is a questionnaire, which was confirmed using content validity and test-retest reliability. Also, the data obtained from the interview were identified using MAXQDA software and the coding method, the factors and consequences of organizational storytelling in the metaverse and augmented reality era. In the quantitative part of the research, a causal relationship model was presented using the fuzzy cognitive map method.

Keywords

Organizational storytelling
metaverse
augmented reality
Fuzzy cognitive map
Subjects
Management Studies in Development and Evolution

Articles in Press, Accepted Manuscript
Available Online from 31 January 2026

  • Receive Date 21 July 2025
  • Revise Date 07 December 2025
  • Accept Date 25 January 2026

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