Document Type : Research Paper
Authors
1 Associate Professor, Department of Management, Faculty of Management and Economics, Lorestan University, Khorramabad, Iran.
2 PhD student/Human Resources Management, Faculty/Management and Economics/Lorestan University/Khorramabad/Iran.
Abstract
The present study aims to present a fuzzy cognitive map of the factors and consequences of organizational storytelling in the era of metaverse and augmented reality using the (FCM) method. This study is applied in terms of its purpose and descriptive and survey-type in terms of its data collection method, and is also classified as a mixed research in terms of its typology. The statistical population of the study includes university professors, managers, and IT experts in the Science and Technology Park of Lorestan Province, 25 of whom were selected using purposive sampling and based on the principle of theoretical adequacy. In the qualitative part, the data collection tool is a semi-structured interview, the validity and reliability of which were confirmed using content validity and Cohen's Kappa test, respectively. And the data collection tool in the quantitative part is a questionnaire, which was confirmed using content validity and test-retest reliability. Also, the data obtained from the interview were identified using MAXQDA software and the coding method, the factors and consequences of organizational storytelling in the metaverse and augmented reality era. In the quantitative part of the research, a causal relationship model was presented using the fuzzy cognitive map method.
Keywords
Main Subjects
)