Document Type : Research Paper

Authors

• Ali Reza Jamshidi ¹
• saeid sehhat ²
• vahid nasehifar ³
• mehdi yazdanshenas ²

¹ PhD student, Department of Business Administration, Faculty of Management and Accounting, Alameh Tabatabaei University, Tehran, Iran.

² Associate Professor, Department of Business Administration, Faculty of Management and Accounting, Alameh Tabatabaei University, Tehran, Iran.

³ Professor, Department of Business Administration, Faculty of Management and Accounting, Alameh Tabatabaei University, Tehran, Iran.

Abstract

The purpose of this study is to present a human resources marketing model. To achieve this goal, the structural-interpretive modeling approach and the Miqmac software were used. The statistical sample of the study included 14 human resources managers from Iranian home appliance industries and university professors in public administration and marketing with human resources expertise. According to these findings, the two components of technology integration and cultural and ethical influences are independent components of the model. Also, the three components of internal human resource marketing, the entry stage and the pre-exit stage are the linked components of the model; however, given that their influence is greater than the standard value (number 6), they tend to be more independent variables. On the other hand, the three components of external human resource marketing, cultural capital accumulation and employee engagement and retention are introduced as autonomous components of the model. Finally, the results showed that the two components of the pre-entry stage and the sustainable talent supply chain are the dependent components of the model, and among them, 21 confirmed relationships can be imagined in the human resource marketing model in the home appliance manufacturing industry.

Keywords

• Human resource marketing
• employees
• home appliance industry
• structural-interpretive modeling (ISM)

Main Subjects

• Human Resource Management