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A Model for Investigating the Role of Organizational Development Agents (OD Agents) in Reinforcement Of Organizational Development Flow

Document Type : Research Paper

Authors

1 tehran university

2 PhD student of Media Management, University of Tehran, Alborz Campus

3 Faculty member of Tehran University

Abstract

Developing the characteristics of "organizational development agents" and promoting them is one of the topics that has been less studied in the field of management, and media organizations have not been exempted from it. The present qualitative research aims to clarify and conceptualize "organizational development agents" and their role in facilitating transformation and change in the IRIB using the application of content analysis and the Delphi approach., face validity was determined based on the application of experts' opinions. Research reliability was determined through consensus of participants and providing staged feedback. The results show that the personal development program, legality, and organizational commitment are among the most important providers of the need for organizational transformation, and the enhancers of the organizational transformation process, including the support of the guardians and supporters of the transformation, meritocracy, dedication to work, creating a discourse of transformation, and succession planning, are compared to the limiters of the organizational transformation process, including invalid recruitment and selection, lack of transformational thinking in managers, incompetence, anti-elitist behavior, lack of commitment and organizational belonging, lack of support and reinforcement of the organization's managers, and organizational indifference in the IRIB.

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References
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Management Studies in Development and Evolution
Volume 34, Issue 117
September 2025
Pages 41-80
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History
  • Receive Date: 17 November 2024
  • Revise Date: 07 June 2025
  • Accept Date: 12 July 2025
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