Document Type : Research Paper

Authors

• Ali mollahosseini ¹
• Bahram jabbarzadeh karbasi ²
• Mohammad Hassan abdolzahraei ³

¹ Associate Professor of, Shahid Bahonar University of Kerman

² Under Graduating master of Business Management, Shahid Bahonar University of Kerman

³ Under Graduating Master of Executive Management, Payam Nor University

Abstract

Having a common and comprehensive vision will lead to a series of units or parts of a whole industry to form coherent and integrated. In this study the authors tried to achieve the shared vision for different parts of factory. To achieve this goal the model presented by Collins and Porras (1996) is used. ALMAS KAVIR RAFSANJAN CO was selected as case study and the sample of study is consist of all managers and experts of factory. This study was conducted in three stages. Firstly by distributing open questionnaire, model’s component were identified and categorized within the factory by managers. In the second stage, to determine the importance and priority of model’s components the (AHP) method was used. In the third phase those components of the landscape model that had importance according to high executives were selected and located on vision statement of factory. Finally, becoming the best industry in the Middle East, achieving First or second place in the market, adherence to the principles and creating jobs, selected as the most important strategies.

Keywords

• Vision
• core ideology
• Core Value
• Core Purpose