Mehdi Hghighi; Nader Mazloomi; Parya Ghafory
Volume 24, Issue 77 , July 2015, , Pages 29-49
Abstract
The idea of establishing security via insurance has been originated long time ago. Insurance is one of the most valuable human achievements for dealing with events and providing some of the economic, social and psychological needs. Life insurance is one of the most important kinds of personal insurances; ...
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The idea of establishing security via insurance has been originated long time ago. Insurance is one of the most valuable human achievements for dealing with events and providing some of the economic, social and psychological needs. Life insurance is one of the most important kinds of personal insurances; the life and saving insurance are considered as significant means of financial savings. According to the nature of tasks related to insurance, gaining the trust of people will guarantee the survival of an insurance company and its profitability in the long run. In regard with the long term policies of life insurance and the undertakings accepted by the insurer, one of the issues worth debating is the question of public trust in insurance companies, i.e. to what extent are they willing to confide in these companies and entrust their funds to them through premiums payment despite the long term policies. The main objective of this research is to identify and prioritize the effective factors on the trust of people in life insurance
Seyed abbas mousavi; Seyed yaghoub hoseini; Leila amiri
Volume 23, Issue 76 , January 2015, , Pages 59-80
Abstract
In recent years, much attention has been paid on customer citizenship behavior in the field of marketing. It is possible for customers to engage in a complex citizenship behaviors like those of employees to lead the organization in a particular direction. Customer citizenship behavior is influenced ...
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In recent years, much attention has been paid on customer citizenship behavior in the field of marketing. It is possible for customers to engage in a complex citizenship behaviors like those of employees to lead the organization in a particular direction. Customer citizenship behavior is influenced by many different factors. Considering the role and importance of customers for organizations’ survival, it is necessary for managers to understand the importance and position of those factors among customers. Based on reviewing previous studies, a conceptual model made, then, a set of questionnaire prepared and distributed among City Bank customers. The data collected from 503respondents analyzed by utilizing structural equation modeling. Results of this study confirmed the conceptual model presented and showed that the physical environment of the organization had a positive and significant Influence on customer citizenship behavior. In addition, the corporate reputation had positive and significant Influence on satisfaction, loyalty and commitment of customers. Also satisfaction, loyalty and commitment of customers had a positive and significant Influence on customer citizenship behaviors. Customer justice perception had no positive and significant effect on commitment and trust also; customer trust had no positive and significant effect on customer citizenship behavior
