Management Studies in Development and Evolution

The Balanced Scorecard Model: A Pattern of Performance management in Public sectors

seyed mehdi alvaani; mirali seyed naghavi

Volume 10, Issue 37.38 , August 2003, Pages 3-18

Abstract

The Balanced scorecard is a measurement model that expected to over come some of the deficiencies of traditional performance techniques. It gives a holistic view of the organizations by simultaneously looking at four important prespectives (financial, customer, internal process, innovation and Learning). ... Read More

Factors influencing the expectations of managers

abol hasan faghihi; nayeb ali purasghar

Volume 10, Issue 37.38 , August 2003, Pages 19-54

Abstract

A Model of Promotion Mix for the Islamic Republic of Iran Tourism

hoseyn rahman seresht; afsaane malkami

Volume 10, Issue 37.38 , August 2003, Pages 49-77

Abstract

A model of promotion mix for the Islamic Republic of Iran tourism by the decision-making process of considering mainly western European and American tourism traveling to Iran. Intending to formulate a model of promotion mix for the incoming, mainly western European and American tourists to Iran, a sample ... Read More A model of promotion mix for the Islamic Republic of Iran tourism by the decision-making process of considering mainly western European and American tourism traveling to Iran. Intending to formulate a model of promotion mix for the incoming, mainly western European and American tourists to Iran, a sample of 422 people of the population of all the accessible tourism who visited Iran between September 1999 to March 2000 were drawn randomly. Five sets of questionnaires, which were prepared in English, French, German, Italian, and Spanish were administered to them. 28 of the 32 questions were closed and multiple-choice, the remaining four were open and descriptive. Approval or rejection of 8 hypotheses which had been drawn up to give a typical profile of the travel motives of the subjects were to be used to come up with the major’s variables needed for the formulation of the above model. The variables included those normally used in the promotion mix models,The variables included those normally used in the promotion mix models, namely; primary moves for the choice of a destination journey motivator’s, demotivating factors, types of communication channels, sources of information for deciding about a destination, mode of traveling, duration of travel and the like. Middleton’s (1994) model, though relatively old, seemed move exhaustive than the rival models. therefore, this became the basis of the analysis here and a map on which to construct the model. The findings of this research indicated that to be even more useful as a roadmap for people engaged in promotional activities, at least in this country, Middleton’s model need to contain more specific variables. Those findings fist, primary movers need to include both external and internal factors, communication channels must regards personal and impersonal aspects motivators, demotivators must be taken into account with communication processing when analysis consumer decision-making pross. The consumer response element must hold more components, and the after - purchase - behaveior of consumer must be considered more fully. Moreever, the finding that face - to - face personal saler efforts had a great influence on bring the subjects to Iran suggested that Kotler, et.al.'s (1999) marketing communication systems should be modified in the case of Iran. this papers concluded by giving suggestions to the practitioners as well as to researchers.

Managers Attitude in Relation with Human Factors and Obstacles of Productivity in Organization

mahmud satchi

Volume 10, Issue 37.38 , August 2003, Pages 78-117

Abstract

Productivity are: capital One of the goals of any organization isolation productivity of optimal productivity. Factors affecting equipment. work methods, work environment, and human resources. In this midst, human resource is the key factor contributing to organizational productivity and the share assumed ... Read More

Problems and solutions of online universities in Iran

kamran feyzi

Volume 10, Issue 37.38 , August 2003, Pages 18-134

Abstract

Human resource development and strategic approach

mohammad saebi

Volume 10, Issue 37.38 , August 2003, Pages 135-148

Abstract

Popular theory in public administration: the preconditions for developing a theory of public

hasan danai fard

Volume 10, Issue 37.38 , August 2003, Pages 149-181

Abstract

Improving decision-making methods for the selection of managers

parviz nuri

Volume 10, Issue 37.38 , August 2003, Pages 182-200

Abstract

New approach to quality management

jamshid salehi sadghiati

Volume 10, Issue 37.38 , August 2003, Pages 201-220

Abstract

Presentation of information and the impact on the quality of the decision-making process

mohsen khoshtinat; rafic baghumian

Volume 10, Issue 37.38 , August 2003, Pages 221-252

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Volume & Issue: Volume 10, Issue 37.38, August 2003, Pages 3-248

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