aliakbar afjeh; fereshte mansorimoayad
Volume 12, Issue 47 , November 2005, Pages 1-24
Abstract
This paper is a survey on assessment of effectiveness of advertising , regarding bank services (Bank e Maskan). This paper emphasizes on ...
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This paper is a survey on assessment of effectiveness of advertising , regarding bank services (Bank e Maskan). This paper emphasizes on advertising as an important and effective factor on banks' customers behavior in selecting and purchasing services , and it tries to recognize and assess the effectiveness of Bank e Maskan. There are many models that help us to assess the effectiveness of advertising . In this thesis , we use AIDA for Advertising Assessment . This model by the use of variables such as Attention , Interest, Desire , Action measures the effectiveness of advertising. After having conducted the necessary analyses by the use of Descriptive Statistics (Mean) and Inferential Statistics (Proportion of Success) indicates that , those advertisements of Bank e Maskan deal with the variable of Attracting the customers' attention , is effective ; while , the other variables that is Interest , Desire and Action have not so far played their roles effectively . Meanwhile , the effectiveness of media , indicates that , among the media which is used for advertisement of Bank e Maskan , television is the most effective media .
abolhasan faghihi; behroz rezaeimanesh
Volume 12, Issue 47 , November 2005, Pages 25-50
shamssadat zahedi; abolfazl mohamadi
Volume 12, Issue 47 , November 2005, Pages 51-79
Abstract
Dissertations are a part of the outputs of the research system of our universities. It is necessary to evaluate them periodically to ensure that their quality is developing. In some countries such as ...
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Dissertations are a part of the outputs of the research system of our universities. It is necessary to evaluate them periodically to ensure that their quality is developing. In some countries such as U.S.A, dissertations have been evaluated annually based on several criteria. In Iran, dissertations of some fields such as sociology and management have been studied and evaluated against such criteria as: the quality of the methodology, references and documentations, theories tested and etc. In U.S.A., dissertations have been evaluated based on the importance of titles, methodological credit and so on. one type of these evaluations is meta analysis which evaluates the previous researches to summarize and synthesize them when their findings are inconsistent to find out the cause of the inconsistencies and conflicts between them. This kind of research is sometimes called the evaluation of past researches or evaluation of evaluations. In this article meta analysis, its functions, its benefits and its process will be discussed.
seyedmehdi alvani; mahbobe khosravi
Volume 12, Issue 47 , November 2005, Pages 81-98
Abstract
The first step in taking upon management duties is decision making. Since decision making is impossible without the presence of information and communication, the implementing basis of ...
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The first step in taking upon management duties is decision making. Since decision making is impossible without the presence of information and communication, the implementing basis of such a function is providing information for management. Uncertainty .about the future and lack of information on current events makes management to follow the information and conduct formal and informal communication. Information is the processed data of the organization, which increases management certainty in the decision making in proper process of information provision, through its connective structure. The fast-changing external factors have facilitated the organization's development and increased the complexity of management systems and need for information. The consequences of weak decisions cannot be compensated, and the impact of strategic decisions cannot be described as well. Note that the provision of timely, correct, appropriate, brief, and useful information and communications a necessity for an efficient MIS in all levels of management, in order to facilitate right decision making, planning, and control of executive functions. Hence, this paper is indicating the importance of decision making in the organization, as well as the role of MIS in improving the quality of this vital process in the organization.
mohamad haghighi; mohsen kalhori
Volume 12, Issue 47 , November 2005, Pages 99-133
Abstract
In the last two decades, the FDI entry mode has been in the
form of Joint ventures because for host government, mother company and domestic company has benefits such as: improvement in ...
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In the last two decades, the FDI entry mode has been in the
form of Joint ventures because for host government, mother company and domestic company has benefits such as: improvement in the indexes of macro_ economy, Reducing risk & expenditure and the assimilation of knowledge & technology.
The scholars like Blonigen ( 1996) assume two folding the government
support for J.V.s,
Bring about six folding the volume of FOI. Iranian managers of these
companies also have evaluated such a support as necessary and effective for their Success.
The results of this paper clarifies that the government can furnish the motives for enduring the domestic investment and increasing the quality & quantity of FDI by increasing the Sociocultural fitness & educational fitness and giving different kinds of supports formulated in the research hypotheses.
hossein rahmanseresht; nader mazloomi
Volume 12, Issue 47 , November 2005, Pages 135-160
Abstract
Past studies suggest that the structure and composition of
ownership affect a firm's goals, strategy and I or performance. Most of ...
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Past studies suggest that the structure and composition of
ownership affect a firm's goals, strategy and I or performance. Most of these studies, rely mainly on cross sectional, multivariate analysis, that tend to reduce the complexity of the corporate ownership concentration, ignoring, interaction amongst different forms of ownership, and their effect on firm strategy and I or performance. Focusing on the role of institutional owners, this study poses the following question: (1) What is the relationship between institutional investors shareholding and firm performance? (2) Does the size of shareholding by other groups of stockholders, modify this relationship? And ,does corporate governance of a firm and its ownership structure perse, describe differences in performance of the firms. The data sample is based on 131 non-financial companies listed in the stock exchange of Tehran. Data were collected for a 5 year period (1996-2000). Results from Anova, component analysis and multivariate analysis indicate that, the size of outside institutional stockholding have significant effect is greater for smaller firms. Further investigation, shows that other groups of stock holders do not supplement the relationship between institutional shareholding and firm performance Findings also suggest that the ownership structure and governance of the firm can partly define the variation in firm performance.
mohamadsadegh moadab
Volume 12, Issue 47 , November 2005, Pages 161-178
Abstract
t can be said that policy making is a factor fore stablishing and keeping discipline in societies and program of moving from the present situation towards the ideal objectives ...
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t can be said that policy making is a factor fore stablishing and keeping discipline in societies and program of moving from the present situation towards the ideal objectives . Every body in society makes role in this matter , but like many new erra's problems , this subject has been specialized and has it's defined basis that makes main and determinative role in fulfilling this important subject Paying attention to the scientific earnings in this course that has been obtained from total attempts of world's thinkers and also heavenly instructions of evolutional Islamic school and i nterferring of wisdom as assimilation studies by considering temporal and special conditions, we will conclude that there is a big gap between being quality of policy making system in Iran and the ideal situation that should be . Being not justified by some classes of the society , not using of scientific findings of this course and being not suitable about some of the executives of this duty are some of the weaknesses of mentioned system. Rememberances and criticisms by academic centers and Multi Media and experts can be considered as a point of starting a cultural movement and eventually will lead to desired practical changes in this field.
