Volume 33 (2024)
Volume 32 (2024)
Volume 31 (2022)
Volume 30 (2021)
Volume 29 (2020)
Volume 28 (2019)
Volume 27 (2019)
Volume 26 (2017)
Volume 25 (2016)
Volume 24 (2015)
Volume 23 (2014)
Volume 22 (2014)
Volume 21 (2012)
Volume 20 (2011)
Volume 19 (2011)
Volume 18 (2008)
Volume 13 (2006)
Volume 12 (2005)
Volume 11 (2004)
Volume 10 (2004)
Volume 9 (2002)
Volume 8 (1999)
Volume 7 (1998)
Volume 6 (1996)
Volume 5 (1995)
Volume 4 (1994)
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Volume 2 (1992)
Volume 1 (1991)
Keywords = مصرف کننده
Number of Articles: 3
Habermasian Modeling of Consumer Decision-making on the Web
Volume 13, Issue 52 , February 2007, , Pages 57-80
Abstract
The present research seeks to put to the fore Habermas's Communicative Action Theory as a decision framework supplanting existing decision - making models in managerial, economic, and consumer behavior disciplines. According to Habermas, rationality is not uni-dimensional and cannot be confined to its ... Read MoreSurvey on The Factors Affecting the behavior (Attitude) of the National Consumers in Selecting Proper Airlines
Volume 12, Issue 45 , May 2005, , Pages 79-112
Abstract
Consuming behavior of consumer is under the influence of such factors as cultural, social, personal & psychological factors. This article emphasizing on psychological factors, generally tries to survey the factors affecting consumers' ... Read MoreAdvertising and promotion of various activities at the international level
Volume 4, Issue 15 , December 1994, , Pages 81-100