Volume 33 (2024)
Volume 32 (2024)
Volume 31 (2022)
Volume 30 (2021)
Volume 29 (2020)
Volume 28 (2019)
Volume 27 (2019)
Volume 26 (2017)
Volume 25 (2016)
Volume 24 (2015)
Volume 23 (2014)
Volume 22 (2014)
Volume 21 (2012)
Volume 20 (2011)
Volume 19 (2011)
Volume 18 (2008)
Volume 13 (2006)
Volume 12 (2005)
Volume 11 (2004)
Volume 10 (2004)
Volume 9 (2002)
Volume 8 (1999)
Volume 7 (1998)
Volume 6 (1996)
Volume 5 (1995)
Volume 4 (1994)
Volume 3 (1993)
Volume 2 (1992)
Volume 1 (1991)
Keywords = بازاریابی
Number of Articles: 7
Global Individualism Marketing Reconciling Global Marketing and one to one Marketing
Volume 13, Issue 49 , August 2006, , Pages 77-105
Abstract
In recent decades, two contradictory trends have developed the Management Studies Quarterly Journal - No. 49 types of projects in different periods, whereas concerning the complexities in each period; one should use the networks in different forms. Read MoreAssessment of the Effectiveness of Commercial Advertisement on the Banking Services of
Volume 12, Issue 47 , November 2005, , Pages 1-24
Abstract
This paper is a survey on assessment of effectiveness of advertising , regarding bank services (Bank e Maskan). This paper emphasizes on ... Read MoreMonitoring and Increasing Customers Loyalty: Identifying most Effective Factors
Volume 12, Issue 46 , August 2005, , Pages 1-30
Abstract
Marketing research as one of the most important tools in forming executive decisions has become a dominant subject in today's companies. So that in many companies with the modem marketing approach, decision-making for most of critical subjects is based on marketing research results. One ... Read MoreMarketing: developments, challenges and solutions in the Third Millennium
Volume 9, Issue 33.34 , September 2002, , Pages 147-174
Abstract
Read MoreApproach it from the perspective of tourism and marketing concepts
Volume 7, Issue 27.28 , March 2000, , Pages 105-128
Abstract
Read MoreThe role of tourism marketing mix to attract tourists
Volume 5, Issue 19 , December 1995, , Pages 109-132
Abstract
Read MoreUnderstanding the marketing status of different countries in 15 years and make recommendations to increase non-oil exports
Volume 3, Issue 11.10 , December 1993, , Pages 97-110