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Keywords = مدیریت ارتباط با مشتری
Number of Articles: 2
Evaluation of Iran Khodro Company’s CRM, with application of Score Card
Volume 20, Issue 61 , April 2010, , Pages 167-191
Abstract
As the power of the seller has shifted to the buyer today, organizationsare realizing that competing with cheaper, better or different productsis not sufficient, and competitive advantage cannot be achieved bydifferentiating products alone, but through enhanced customerrelationship . At the same time, ... Read MoreImpact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)
Volume 19, Issue 57 , May 2008, , Pages 105-132