نوع مقاله : مقاله پژوهشی
نویسندگان
1 هیئت علمی دانشگاه علامه طباطبایی
2 دانشجوی دانشگاه علامه طباطبایی
کلیدواژهها
عنوان مقاله English
نویسندگان English
This article is based on a field survey concerning identifying customer's attitude toward online shopping in Shahrvand Chain stores that mainly intends to answer to following questions: 1- How is the Shahrvand Chain stores customers' attitude toward online shopping? 2- How is the ranking of influencing factor on the Shahrvand Chain stores customers' attitude toward online shopping? This research has a descriptive nature and took place among the Shahrvand Chain stores customers at Tehran who has on line shopping experience. 100 customers selected by convenient sampling are surveyed in 4 shahrvand branch stores. The main finding of this research consisted of 9 factors resulted from conceptual framework the overall customer's attitude toward online shopping was negative.
| تعداد مشاهده مقاله | 3,235 |
| تعداد دریافت فایل اصل مقاله | 2,390 |
