نوع مقاله : مقاله پژوهشی
نویسندگان
1 هیئت علمی دانشگاه علامه طباطبایی
2 دانشجوی دانشگاه دانشگاه علامه طباطبایی
چکیده
طبق تحقیقات انجام شده بیشترین مزیت نسبی ایران برای وارد شدن به عرصه تجارت بین الملل مربوط به فراورده های صنایع تبدیلی غذایی است. با این حال صادر کنندگان این محصول در تسخیر بازارهای منطقه ای و جهانی موفقیت قابل توجهی نداشته اند. طبعا این ناکامیها را می توان به عوامل متعددی نسبت داد اما به نظر می رسد مهمترین آن عوامل عدم برخورد کارشناسی در بخش تجارت و بازاریابی بین المللی بوده باشد. پژوهش حاضر با تمرکز بر یکی از بازارهای مهم مواد غذایی فراوری شده و یکی از همسایگان کشورمان یعنی امارات متحده عربی در صدد شناسایی برخی موانع مهم صادرات غذاهای فراوری شده از دیدگاه مشتریان این بازار بر آمده است.
کلیدواژه‌ها
عنوان مقاله [English]
Factors Hindering the Export of Iranian Proccessed Foodstuff to the United Arab Emirates
نویسندگان [English]
- seyed hoseyn rahan seresht 1
- abdolaziz shamsaai 2
چکیده [English]
Evidences indicate that the Islamic Republic of Iran enjoy a reasonable amount of comparative advantage in their processed foodstuff to export to the neighboring countries, particularly to the U.A.E Despite this fact, the country's processed food exporters have failed to gain advantage of this opportunity. Present paper is aimed at elucidating some outstanding reasons for this problem. Three groups of questionaires were prepared in two languages (Persian and English) to ask the views of the members of a sample of importers, sellers, and consumers of these products of Iran it the U.A..E. Non - parametric statistical methods such as the Mann - Whitney, the Kruskal - Wallis, and Friedman were used to test the hypotheses of this reseach. Quite a few reasons were found to account for the Iranian exporter's meager success in placing the above products in the hands of their Arab consumers, who regarded the quality of these products as high. However, a lack of knowledge of these exporters of the modern exporting concepts or otherwise their lack of willingness to rely on experts in this field to handle the relevant issues for them were found to be the most important impediment to the export of these foodstuff to the U. A E. To offer some suggestions for the promotion of these products of Iran in the U.A.E. AHP model was used to rank consumers, responses to the question "What do they take into account in deciding to purchase as item of processed foodstuff?" The paper is consluded with a summary and some policy suggestions. Suggestions are also provided for further research.
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