Seyed Mohammad Mir Mohammadi; Hadi Ragaee
Volume 23, Issue 74 , June 2014, , Pages 1-19
Abstract
Today,all organizations , specially public organizations need to maintain a positive image of self-respect and their social responsibility. So familiar with the concept of social responsibility and its influencing factor is important. Therefore, the present study examined the role of transformational ...
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Today,all organizations , specially public organizations need to maintain a positive image of self-respect and their social responsibility. So familiar with the concept of social responsibility and its influencing factor is important. Therefore, the present study examined the role of transformational leadership in Corporate Social Responsibility in Tehran Municipality has been using survey methods;The population of research are staff and customers of Tehran's Munucipality and data collected using questionnaires and taking advantage of cluster sampling is done.Statistical methods used in this study Kolmogorov - Smirnov correlation coefficient, t-test, a sample, a linear regression is the Friedman test. The results of the data analysis between transformational leadership (idealized influence, encourage educated, motivated and inspiring individual considerations) and Corporate Social Responsibility There was a significant positive relationship that can guide policy-making in the organization.
naaser sanobar; nasrin mehdi zade asl
Volume 19, Issue 59 , September 2009, , Pages 71-86
Abstract
At present age, In conditions that Marketing reviews a new generation of concepts, Social Ethics and Responsibilities has got a special place. Human health, pollution and scarcity of primary sources are tile subjects that vindicate attention to social responsibilities. One of the important tools for ...
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At present age, In conditions that Marketing reviews a new generation of concepts, Social Ethics and Responsibilities has got a special place. Human health, pollution and scarcity of primary sources are tile subjects that vindicate attention to social responsibilities. One of the important tools for differentiating from competitors in this competitive world and getting competitive advantage for increasing market share is paying attention to Social responsibilities in business. In this paper, has been tried to investigate the relationship between attention to social responsibilities and marketing performance. In this research marketing performance has been measured by these three factors: Market share, brand reputation and getting Competitive Advantage. According to data collecting method, research method is descriptive. For collecting data has been used questionnaire. Because of newness of subject between this state's producers, this research has been accomplished as a Case study and excellent exporters of food industrial of eastern Azarbayjan has been chosen as statistic sample. Collected data was analyzed by 16' s version of SPSS software. At last, the results show that there is a positive relationship between social responsibilities and marketing performance. In other words, attention to Social Responsibilities cause increasing market share, Brand reputation and getting Competitive Advantage and improve the marketing performance of company at all.
