Volume 34 (2025)
Volume 33 (2024)
Volume 32 (2024)
Volume 31 (2022)
Volume 30 (2021)
Volume 29 (2020)
Volume 28 (2019)
Volume 27 (2019)
Volume 26 (2017)
Volume 25 (2016)
Volume 24 (2015)
Volume 23 (2014)
Volume 22 (2014)
Volume 21 (2012)
Volume 20 (2011)
Volume 19 (2011)
Volume 18 (2008)
Volume 13 (2006)
Volume 12 (2005)
Volume 11 (2004)
Volume 10 (2004)
Volume 9 (2002)
Volume 8 (1999)
Volume 7 (1998)
Volume 6 (1996)
Volume 5 (1995)
Volume 4 (1994)
Volume 3 (1993)
Volume 2 (1992)
Volume 1 (1991)
Identifying Customer's Attitude Toward Online Shopping In Shahrvand Chain Stores

zohreh dehdashti shahrokh; mandani tunaki nejhad

Volume 13, Issue 51 , November 2006, , Pages 23-43

Abstract
  This article is based on a field survey concerning identifying customer's attitude toward online shopping in Shahrvand Chain stores that mainly intends to answer to following questions: 1- How is the Shahrvand Chain stores customers' attitude toward online shopping? 2- How is the ranking of influencing ...  Read More

Monitoring and Increasing Customers Loyalty: Identifying most Effective Factors

seyed mohammad erabi; mohsen varzeshkar

Volume 12, Issue 46 , August 2005, , Pages 1-30

Abstract
  Marketing research as one of the most important tools in forming executive decisions has become a dominant subject in today's companies. So that in many companies with the modem marketing approach, decision-making for most of critical subjects is based on marketing research results. One ...  Read More

A QFD Application in Satisfying Customers' Exceptions in Higher Education

faraj - o laah rahnavard; bagher abbaspour

Volume 11, Issue 41.42 , September 2004, , Pages 209-222

Abstract
  QFD is a comprehensive quality tool specifically aimed at translating customers ‘voices into  operations  requirement  .This technique   is applied not only  in production  operations , but also in service  operations  including education  services. In    ...  Read More